The helicopter goes, "PITTATATATA PITTATATATA PITTATATATA." The jumbo jet goes, "Wheeeeeeeee VRRRRRRRRRRUUUHHHHHHHHHMMM." The propeller plane goes, "HUK HUK HUK WHIRRRRRRR WHIRRRRRR."
The long, oversized format lends itself to the shape of the vehicles and stands out on the shelf, and the boisterous text begs to be read aloud.